Do you charge what you’re worth?
Let’s start with an even more fundamental question: do you even know what you’re worth? I certainly didn’t. And before I go any further, I want to explain exactly what I mean.
What I’m talking about is knowing the value of your work, the impact your work is having on your clients, and on the people around you. Most of you have either never really thought about it in those terms, or you completely underestimated your value. The result is what I call ‘chronic undercharging’…anyone?
Am I close? If you’ve answered ‘yes’ here, don’t worry, because fortunately, this is an easy thing to change with some coaching and mentoring. I was in the same position over a year ago, and now I can’t believe the difference in my thinking and my attitude.
I want to share some valuable tips here with you that will start you on the road to recovery from chronic undercharging and undervaluing yourself.
I’ll be honest with you, this is the quickest and best way I know to turn your business around. To go from overworking and not making enough money, to having a comfortable income, feeling confident…and perhaps the best part: being able to be of service to a lot of people, for a long time to come.
First you really need to take care of your money mindset, and clear any emotional blocks to charging more. Most people have all kinds of money clutter and negative money beliefs going on in their lives, and that is stopping them from moving forward, and achieving their financial goals.
You need to learn simple steps to track your income and expenses in your business and your personal life, so that you know your costs. As we all know there are costs associated with running a business, and even though this may sound obvious, you’d be surprised to learn how many entrepreneurs don’t really know their costs.
Discover the impact that your product or service is having on your clients. Document it. Ask for feedback and testimonials. Most of us are in business, because we love what we do, and we’re really good at it. We’re good at it because it is one of our gifts, and it comes really easy to us. We tend to assume that other people also find it easy to do the same thing, and we take it for granted. The truth is, lots of people really need your gift and your service, because they cannot do it for themselves.
Learn how to package your services into programs that sell. There is a certain art to doing this, starting with a really good and meaningful title. The title alone can either make or break your offer, so make sure to research the subject, and come up with a title that’s going to immediate draw in your potential clients.
Base your pricing on the results people get, rather than on the competition. I know from my own experience, I often end up paying more for something that I know will get me the exact results I’m looking for, rather than trying to ‘save’ money on something that in the end will just be a waste of my time and money. That’s why it’s so important to know the value of what you’re providing, so that you can confidently set your prices, and be in an energetic harmony with them.
I hope you found these tips valuable. I’d love to hear your thoughts in the comments below.
Wishing you a beautiful day.
With love and bliss,
P.S. In the spirit of the Canadian Thanksgiving, what are you thankful for today?
P.P.S. Are you ready to charge what you’re worth? If so, apply for a 30 minute complimentary “Time to Charge What You’re Worth” Breakthrough Session. All you need to do is answer a few simple questions, and we will let you know if you got a spot. Apply.