The Energy Behind the Strategy

The Energy Behind the Strategy.

If you’ve been on my list for a while, you know that I’m a big proponent of energy: the energy of successenergy behind everything you do, hence the title of “The Energy Behind the Strategy”.

You could have the best strategy in the world, but if you’re not energetically aligned with what you’re offering, nobody will take you up on it. It’s a lesson I’ve had to learn the hard way, and am still learning to some degree. That’s how I know that what I’m about to tell you is true, and when I slip momentarily…I get reminded right away.

Today, I wanted to offer you the 5 essential business strategies that you absolutely need to have in place to really rock your business…AND the “right” energy behind them.

#1 – Your Energy Towards Money

Most of us harbour some negative beliefs about money, whether we’re fully conscious of it or not. I had tons of them before I got coaching on it, and then became a money coach. Now I coach my clients on how to get behind the beliefs and change them, so that they can go about expanding their business with ease. And it’s not only about business. Your energy towards money affects your whole life. In a nutshell, it’s a reflection of how you see and value yourself….that’s right, it goes that deep!

So for most people, it doesn’t work to just set out awesome money goals, and the money will start flowing in as soon they take certain actions. Being energetically aligned with your money is where it’s at, baby!

#2 – The Energy Behind Your Enrollment Conversations

Most businesses rely on some type of conversation to enroll their clients. Mastering this conversation is probably one of the fastest routes to success. However, learning what to say and how to say it, is only a part of it. That’s right, you’ve guessed it….the energy behind what you say, and how energetically in alignment you are with what you’re offering actually determines the results.  It works on everybody, whether your potential client is aware of it or not. They’re either attracted to what you’re saying, or repelled by it. Of course, there are additional factors, outside of your control, but mastering your energy is within your power.

#3 – Your Energy While Creating Programs and Services

As solo entrepreneurs, most of us are extremely busy most of the time, probably in overwhelm at least part of the time. There is always so much to do, and so little time, right? Yes…AND…constant action is not all that it’s cracked up to be! Some may disagree, and that’s OK. This is my experience, and what I’m about to tell you works well for me and my clients, so it might work for you, as well.

Two things: first, do you have an overall vision for your business, another words, do you know what you want it to look like in a year, two years…five years from now? Why is this important? Because, before you go and create another program, spend a whole bunch of time and energy doing it, you should know if it fits in within your overall vision. The second thing is, are you energetically aligned with what you’re creating? Does it make you feel happy when you think of offering it to your clients?

If you’ve answered ‘yes’ to both of these questions…go and create. Otherwise, take another look, with those questions in mind, and see if it’s really going to serve your business in the long run. Knowing this could save you a lot of time, energy, and potential heartache.

#4 –Clear Energy Around Your Boundaries

Setting clear boundaries in your business and life is really essential. It’s not always easy or automatic, and it is more challenging for some than it is for others. Having said that, being fully aligned with the boundaries that you have set for yourself makes a huge difference in how you are perceived by others. Have you ever experienced someone saying ‘yes’ to something, and yet you knew that they weren’t fully behind their ‘yes’? I’m sure most of us have. I call those ‘prickly’ boundaries, because people on the receiving end feel poked and prickled by the person’s uneven energy. So the goal is to do enough inner work, to be able to clearly state your desires, or reply to another person’s request, and be 100% OK with that.

At first glance, you might wonder why setting clear boundaries is even here, among business strategies, but believe me, without that, running your business is going to be a constant struggle.

#5 – Keeping Your Fears and Doubts in Check

We all have them: fears and doubts. Sometimes they’re more present, sometimes they subside, depending on where we are in our business at any particular moment. I definitely have them, and they get particularly pesky and annoying when I’m about to step up a lot bigger in my business, or do something I’ve never done before. Can you relate? I’m even going to go as far as to say that if you’re not feeling fear and doubt, you’re not playing big enough!

Having said that, you need to learn how to manage these feelings, because if you’re in the middle of a panic attack because you don’t have enough money to pay your bills, no amount of strategy is going to help you, because people will feel your energy, and not be attracted to buy from you.

So what is the answer? I’d say, play as big as you’re called to play, keep stepping outside your comfort zone, and at the same time learn to manage and release your gremlins, so you can show up for your clients fully in your power. Does that make sense?

Over the years, I’ve developed a really effective technique that I’ve been using for myself, and all my clients. If you are one of my clients, you’d know it simply as the “3 Step Energy Release Technique”. However, recently I’ve re-branded it, so now it has the spiffy name of “Instant Core Connection™”. I love this new name, as it really reflects what it does.

I hope this has been useful to you, and I’d love to hear your comments on my blog.

Play hard, work smart, and live your bliss!


P.S. If you’d like my help with any kickass business strategies, as well as energy alignment strategies that will get you instantly ‘uncorked’, apply for my complimentary 30 minute Breakthrough Session here: CLICK HERE TO APPLY

5 Easy Way to Get New Clients Now!

5 Easy Way to Get New Clients Now!Clients-Now-300

I just wanted to jump in and give you a few of my best tips on getting new clients now. It is
summer, and a lot of people are slowing down and relaxing…and you should too. On the other hand, if your cash flow is not taken care of, it’s hard to relax, knowing that your rent is coming up and there is no money! Been there, done that, and don’t want you to suffer.

So, I just ask that you be open to these tips, and not discard any possibility right off the bat. It really is worth trying some of these methods, as they are tried and true. Go into it with good energy, be in service, and go for it!

Tip #1: Create easy VIP Intensives

Creating really hot 5 or 6 hour VIP Intensives, either live or virtual, is the fastest and easiest way I know of to enroll new clients! Most of your clients are probably very busy professional people, and they don’t have a lot of free time. Learning in this kind of format is very fast and effective, and busy professionals are willing to pay good money to be taken through this process.

Tip #2: Offer a new service to an existing client

If your client is at the end of their current program, offer them a way to continue with you. This is a great way to be completely in service, and at the same time ensure a continual flow of clients. If they’ve been in a group program, perhaps they’re ready to work 1:1 with you, or upgrade to your Diamond Program. Offering them one of your VIP Intensives is always a good idea, for reasons I already mentioned, even if they’ve already taken one of your VIP Day Intensives. They’re now in a different place, and need your help on a different level.

Tip #3: Ask your clients for referrals

This is always a great idea. To make it easy for them, you could even write the email copy you want them to send. The point of the email is to invite the reader to a Discovery Session with you. Keep it brief and friendly, but also juicy enough, so that they understand the benefit of potentially working with you. Then ask your client to email it to a minimum of 5 people they know would be a great fit working with you.

Tip #4: Host an informal in-person event

You could invite local people you know, who could be your ideal clients, your past clients, or by placing strategic ads in the local papers, or bulletin boards. This doesn’t have to be a big deal, ask some friends to bring their friends. Spending a couple of hours with you in person is gold, and is easy to show people how you can help them solve a specific problem. Make the title of the gathering specific to solving one problem that you know your potential clients have, that you’re an expert in.

Tip #5: Offer a complimentary Discovery Session with a sale of a product

Dust off or create a simple product, and offer it at a sale price for limited time. As a limited time bonus, offer a complementary Discovery Session with you. These Discovery Sessions can easily turn into clients.

Do you have any client getting tips that you want to share? I’d love to see them in the comments.

Play hard, work smart, and live your bliss!