How Do You Make Your Brand Sizzle?
Let’s talk about branding! Why would you want to? Because your brand is so much more than what you might think, and because your brand is so much more important to your success than you might think!
First of all, I want to dispel some myths about what a brand is, and what it isn’t. When most people think about branding, they think about a logo, or a font, or a tag line. Even though those are all parts of a brand, they are not ‘the brand’.
Your brand is the PROMISE of an EXPERIENCE.
Just let that soak in for a moment.
OK, so that sounds great, but how do we figure out what promises we want to make to our potential clients, and what experiences we want them to have? We want our brand to have a huge impact on our potential clients, to dazzle them, to make them feel something. So the question is: how do we go about creating a Sizzling Brand that will make us stand out in the crowded marketplace?
The process is both simple, and not so simple, depending on how willing and open you are to exploring the deeper realms of who you are, and what you bring to the table. Of course, I’m talking about small businesses here, where you are the owner, and the main driving force behind it. I’m sure giant corporations go through similar steps, but each step is a lot more complex.
So let’s dive in a little deeper into the making of a brand. There are three basic questions you need to answer in the process of creating your brand: ‘Who am I?’ ‘What’s REALLY important to me?’ and ‘What am I fantastic at?’
#1 Who am I?
Of course we could write a whole book just about this subject, and many have been written. The important part here is that you’re willing to explore this question honestly. It’s about what you bring into your business that nobody else could possibly duplicate. This part is about bringing all of you in. It’s about giving yourself permission to show up fully and authentically. When you’re able to do that, that’s when your brand starts to sizzle!
#2 What’s REALLY important to me?
This question is about those things that are so important to you, that you can’t imagine your life without them, or at least, you can’t imagine a happy life without them. For some people that might be vibrant health and energy, for others it might be living on purpose, or having a loving relationship. Think about what those things are for you, and how they show up in your business. I will say that if your business is in alignment and harmony with who you are, then these values will also be showing up in your business…there is no other way.
#3 What am I fantastic at?
When you finally start your dream business, it is usually born out of a deep longing to be doing something that you’re passionate about, and have most probably been practicing most of your life to perfect. Am I right? Well, at least that’s how I feel about my business. The point is, we often are very good at what we do, without really realizing it, because it comes to us very naturally. So often we don’t think of ourselves as experts at what we do…but we are. Once you get clear about what it is you deliver, with ease and mastery, it’ll be much easier to create a sizzling brand!
Alright, there is obviously a lot more to creating a fantastic brand, and this is just a taste of it, so you can get started right away.
To the bright and sparkly Sizzling You!
If you’d like to continue this conversation, email me, or leave me a voice mail by clicking the ‘Send Voicemail’ tab right here on the website.
As always, I’d also love to see your comments below.
With love and bliss,